Three ways AI simplifies website personalization
AI makes website personalization more accessible and manageable. With AI-powered personalization, you can better predict user preferences and deliver content that resonates, turning casual browsers into loyal customers. Consider how AI can simplify website personalization and enable the following capabilities for your organization: 1. Quickly integrate your first-party data The first question that confronts a […]
Why Become WebOps Certified
Let me preface this story with the confession that I collect certifications a lot like other people collect stamps or coins. From becoming the first Certified Professional Manufacturers representative in the plumbing industry to my latest WebOps Certified Developer, I enjoy the learning experience that comes with the process of becoming certified. Why Become WebOps […]
Why does your site exist at all?
At Pantheon, we like to say: “Your Website has a Job To Do,” and that job almost certainly involves improving KPIs like the number of unique visitors reached. Even if your role may be a layer removed from increasing those metrics, every member of a web team is more effective when they know how their […]
Achieving Data Governance in Higher Education
Data breaches in higher education are on the rise, with potentially devastating consequences. Effective data governance is vital for protecting sensitive information and ensuring compliance with regulations like FERPA and GDPR. Data governance refers to managing and collecting data. It is particularly critical for higher education institutions, which handle vast amounts of data from various […]
Building a Robust Data Governance Strategy
Define Data Governance for the Institution Clear, institution-specific definitions and procedures are essential for effective data governance. Each institution must tailor its data governance strategy to its unique environment, including standardized procedures for data collection, storage, sharing, and usage across the entire campus. This ensures consistency and clarity, making it easier for all stakeholders to […]